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Advanced Mobile Marketing

ID : 255   
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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. Agenda Unit 1 Mobile Marketing - From Text to App - SMS/MMS Marketing - Non-Native Apps - Native Apps - Leveraging Existing Apps Unit 2 Strategy Design - Intent/Goals - Metrics - Platform decisions - Pricing implications Unit 3 Campaign Design - Elements of a Successful campaign - Design choices and implications - Case study of a successful campaign - Measuring success Unit 4 Campaign Execution - Timing - Integration with other campaign elements - Cross organization training - Gaining customer buy-in

Class Details

Online 24/7

NA - Online



Registration Closes On
Friday, November 9, 2018 @ 11:59 PM

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Schedule Information

Date(s) Class Days Times Location Instructor(s)
11/5/2018 - 11/30/2018 Online 24/7 12:00 AM - 12:00 AM N/A - Online